Episode 42: The present and future of marketing automations (Feat. George Underwood, Klaviyo)

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Marketing automation solutions provide an opportunity for brands to take their business to the next level and build loyalty with their end-consumers.

In this episode, we uncover:

  • The most common challenges eCommerce businesses are facing in the current digital landscape
  • How brands are scaling with marketing automation and customer retention strategies
  • Key trends in marketing automation

George Underwood is the Partner Account Manager at Klaviyo - a marketing automation platform that uses customer data to create hyper-personalized messages for shoppers - helping brands scale faster and more efficiently.

Mikko Rekola is the Chief Evangelist at Woolman - a D2C and Shopify Plus agency helping global brands reach commerce success.